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SUPER RETAIL GROUP LIMITED (SUL)


AI Coverage Rating: Moderate

ASX AI Signals has generated 1 signal(s) for SUL during the last 90 days, indicating Moderate trading activity

Latest SUL Signals

29/04/2026SELL
09/03/2026NEUTRAL
08/03/2026BUY

SUL Share Price

Current Price$12.840
52 Week High$17.826
52 Week Low:$10.940
Trading at (% of 52 Week High) 72.03%


Volume 362868
20 Day Avg 588666
Relative Volume 61.6%


Business Overview

Super Retail Group Limited (ASX: SUL) is an Australian retail company that operates a portfolio of specialty retail brands focused on outdoor, sports, and leisure products. Its major brands include Supercheap Auto, BCF, Rebel Sport, and Macpac, serving customers across Australia and New Zealand. The company offers a wide range of products such as automotive accessories, sporting goods, and outdoor equipment.

ASX Sector Overview

Sector:   Consumer Discretionary Distribution & Retail

The Consumer Discretionary Distribution & Retail sector on the ASX includes companies involved in selling non-essential goods and services to consumers. This sector covers a range of businesses such as specialty retailers, department stores, and distributors of consumer products. These companies cater to consumer demand for items like fashion, electronics, leisure products, and luxury goods. Performance in this sector is often influenced by consumer confidence, disposable income, and changes in shopping trends. The sector plays a key role in connecting manufacturers with end customers through both physical stores and online platforms.

Latest AI Recommendation

The SELL recommendation for SUPER RETAIL GROUP LIMITED (SUL) is supported by technical indicators suggesting downward momentum and potential valuation concerns. However, moderate confidence is maintained due to sector stability and potential for short-term rebounds.

Latest  SUPER RETAIL GROUP LIMITED(SUL)   News

18 Feb 2026, 06:40 AM

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