SUPER RETAIL GROUP LIMITED (SUL)

Latest AI Signal: SELL
Status: EXPIRED
Days Old: 22

Confidence: 75.00%

Date: 29-04-2026

Price: $12.000

Last Price: $11.050

Post-Signal Low Price: $10.940

Latest  SUPER RETAIL GROUP LIMITED(SUL)   News

18 Feb 2026, 06:40 AM

3 ASX Dividend Stocks With Up To 6% Yield

In the last week, the Australian market has remained flat, but over the past 12 months, it has seen a modest rise of 3.6%, with earnings forecasted to grow by 12% annually. In this environment, selecting dividend stocks with solid yields can be an effective strategy for investors seeking steady inco

Sell Confidence High

AI Confidence - 75.00 % model confidence

Business Overview

Super Retail Group Limited operates as a retailer specializing in outdoor leisure, sports, and automotive products across Australia and New Zealand. It holds a strong market position with well-known brands such as Supercheap Auto, BCF, and Rebel, catering to a broad customer base in the discretionary retail sector.

Financial Analysis

Cash Flow	Weak
Debt	Moderate
Profitability	Weak
Revenue Trend	Downtrend

Technical Analysis

Trend	Bearish
Momentum	Weak
RSI Signal	Oversold
Support Level	$ 11.50
Resistance Level	$ 12.80

Valuation

Valuation - Overvalued

The stock price appears elevated relative to earnings and cash flow metrics amid weakening operational performance.

Catalysts

• Potential restructuring or cost-cutting initiatives to improve margins

• Recovery in consumer confidence and discretionary spending

• Strategic expansion or digital transformation efforts

Recommendation

Action - Sell

Timeframe - Medium Term

Given the weakening financial performance, bearish technical signals, and overvaluation, the stock is expected to face downside pressure. Investors should consider reducing exposure until clear signs of operational recovery emerge.